The Horseshoe brand opened its first casino on the Strip in 1951 under the name Binion’s Horseshoe, owned by Benny Binion, a famous gambler who built a brand around his identity as the casino owner who gave gamblers fairer odds than some larger casinos of the time. In the press release, Sean McBurney, regional president of Caesars explained that “2022 starts a new era for the Caesars Entertainment empire in Las Vegas.” Representatives said they’re not ready to share those concepts yet, but it sounds like Caesars is in for a lot of changes this year. In addition, Jason Gregorec, senior vice president and general manager of the property, told USA Today they plan to add at least three new restaurants.
According to a press release, the rebrand will include a multi-million dollar renovation of the old Bally’s space, including new interiors and exteriors. Caesars Entertainment announced today, January 26, that it plans to rebrand Bally’s Las Vegas to a Horseshoe hotel and casino.
